The Internet is valuable in that it makes it possible to find almost any information. The difficulty is to understand if this information is true. This problem is faced by newcomers to the world of trading who are trying to choose a worthy broker. Many rush to read reviews and make choices based on them. ( customer service specialist Clarissa Apscott explains why this is not the best option.

– How do reviews about brokers appear on popular resources? Why do clients not contact the company directly?

Many stories look almost the same. An emotional negative review about a company appears on a resource with a certain level of popularity. In principle, there is nothing critical in this: each person has his own opinion, which he has the right to freely express without crossing the border, of course. In addition, quite often there are the situations when a trader loses a deposit due to his mistake or unjustified risk and begins to blame a broker. A person just needs to speak out and somehow justify himself in his own eyes (the cultural level of such a person is a separate issue). If the review is real, we take action.

– And how to determine how real the message is?

At first glance this is not always easy, only if the copywriter who wrote it is completely amateur. Usually this is immediately understandable from the text itself: minimum specific details, emphasis on emotions, general phrases, unfounded accusations … But if there is at least minimal doubt, we consider any negative feedback real.

– What are your actions?

Bytrend client service contacts the reviewer to find out the details of the problem. Already at this stage, many are eliminated due to the lack of any coordinates or simply do not make contact. It is clear that such reviews are fake and aimed at discrediting the company. The funny thing is that in this case, under such a review, sympathetic comments immediately begin to appear and the author of the review very quickly responds to them. Other options are possible. The author of the review directly tells the price at which he stops publishing. Unfortunately, sometimes resource managers themselves use this practice. Not directly, of course, but with some experience it’s not difficult to figure it out.

– It turns out that fake reviews remain hanging on sites?

For our part, we are trying to provide the most convincing evidence of fake reviews so that the administration of the resource simply removes it as untrue. If cooperation does not work out, we leave a comment on behalf of the company indicating contact methods. Adequate users understand Bytrand’s openness to dialogue and an unscrupulous copywriter understands the futility of continuing to simulate lively communication.

– And if the review is still real?

If this is not an elementary “drain” of the deposit but a well-grounded claim against the company, Bytrend always tries to find a compromise solution. We try to offer the most convenient options for the client out of a difficult situation. Our goal is long-term cooperation, therefore we are interested in mutually beneficial solutions.