Suprun has declared war on the advertising of medicines
Suprun / Photo: 112.ua
The health Ministry has developed a bill designed to establish a clear control over the content of advertising of drugs
16.05.18 704400
The Ministry of health has developed a bill that should regulate the advertising of drugs and to stop the manipulation of their properties. About this Facebook said the acting Minister of health Suprun.
“In the method and the submission of the advertisement of medicines Ukraine really lags behind Western countries, where there are clear rules and regulations that allow you to distribute the advertising of medicines. It is heaven and earth compared to Ukrainian market of advertising of medicines, which is very chaotic and uncontrolled, which leaves much space for manipulation about the drug and its properties,” she said.
She noted that more than 50% of all consumed medicines in 2017 make drugs without proven clinical efficacy. The Minister admits that the people who bought them, at the same time could refuse to do the necessary treatment.
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This practice, in her opinion, fueled by mass advertising of medicines. According to the national Council on television and radio, from 30% to 50% of the total advertising on Ukrainian television is the advertising of drugs and medical devices.
Now in Ukraine’s advertising market is almost 10 regulate various laws and regulations that do not work in practice.
“In our opinion, this is due to the fact that there is no proper control because detection of violations and the imposition of penalties is scattered between different government authorities and the Ministry of health in General, the law thrown out in this process,” wrote Suprun.
To solve this problem, the Ministry developed a draft law, which must establish a clear control over the content of advertising of medicines. Its main goal is to stop the manipulation of information about the drug and its properties, as well as to harmonize existing legislation with EU regulations.
The main points of the bill:
- limiting the content of advertising in accordance with EU directives;
- prohibition of advertising of healing and alternative medicine;
- prohibition of involvement is a particular drug of famous people and actors portraying the medical staff;
- ban information that the medication is intended exclusively for the treatment of children;
- the advertising content must comply with the instructions for use of the medicine.
Also, the bill provides a clear definition of professional medical publications, which allowed the advertising of medicines emergency law.
According to the document, Mandriva will be assigned to control functions and monitoring. Also established clear penalties to broadcasters for advertising of medicinal products in violation of the law. Such sanctions are entitled to apply to the national Council on television and radio broadcasting in the amount of 5% of the license fee for the 1st violation, Hospitible, the Antimonopoly Committee.
We will remind, according to the Ukrainian Council of protecting the rights and safety of patients, for three years, when Ukraine had a moratorium on inspection of pharmacies, the number of fake medicines on the shelves has increased tenfold.