Coca-Cola, Intel, Samsung and dozens of other major companies that have historically been sponsors of sporting events, in 2020, dramatically changed its strategy. Since the current stadiums because of the quarantine and COVID-19 are empty, the money corporations have aimed to support eSports. There also rushed and professional athletes who are forced to sit idle.
A final notable event of the race became a Virtual Tour de France, held in July. Racers from all over the world, sitting at home on the bike connected to the platform Zwift, drove through virtual highway with not smaller passion, than in reality. Cinematic picture, the detail work location and the work of professional commentators – stream via YouTube is almost indistinguishable from live races past.
David Beckham creates his own team to play Rocket League, an alternative version of the virtual football platform Battlefy. The race in Melbourne was replaced by Kiarostami “Not the Australian Grand Prix”, where the professional pilots of the cars were at odds with the competitive players. ATP and WTA organized a tennis tournament Mutua Madrid Open, using video game Nacon Tennis World Tour. And the international basketball Federation arranged a test cybersieve on the basis of NBA 2K, sharply raising its popularity.
The situation with COVID-19 and public events remains controversial, but people do not want to live without bread and circuses. And if the first powers in more or less handle it, it’s entertaining life rapidly flows into online. And even while most of the events is staged and for entertainment purposes, not far off the time when people begin to compete, create and just live online as natural as in reality.
Source — The Conversation