International PR-Festival is scheduled for March 5, 2020
KIEV. 31 Jan. UNN. The organizing Committee of the International PR-Festival has determined the date and venue of the main industry events of the year. March 5, Premier Palace (Kiev) will reconvene the Ukrainian PR-professionals to discuss pressing topics and to talk about the future, reports UNN.
The eighteenth birthday of the Festival is a great reason to honestly calculate the price of love and loyalty of audiences and find out how much it actually costs for the illusive “free” public communications in the era of ubiquitous digital media, fashion Telegram-channels, opinion leaders and user content.
As he writes in his welcoming speech Elena Derevyanko (Chairman of the organizing Committee, Vice-President of Ukrainian PR League, partner of PR-Service Agency, Dr. Ekon. of Sciences): “in order For significant projects that create and strengthen the target company’s reputation, come to life, the right resources. Not just intellectual, human, institutional, temporary, and quite earthy (for all listed standing, and standing much) — financial computable in General (monetary) equivalent. Following this logic, the motto of the Festival-2020, we have formulated so: “And without money?” The dream of any customer — no cost reputation management. As in inspired us mocking the saying, popular among entrepreneurs: “With money every fool can, and you have no money try”. This dream-illusion we’re going to dissect on March 5, with taste and detail. Not because I don’t believe in free publicity, power opinion leaders, viral content and PR projects with zero-budget. It’s all there, but as a natural kaleidoscope or one-time extravaganza, and not as a comprehensive business approach. Effective reputation management is a system of complex, multicomponent and in need of the resource base. And in the end, even the most lean (lean) reputation management is always possible to evaluate in monetary units”.
Thus, the speakers and guests of the Festival in 2020 will conduct crash tests of the illusion of “free” direct communication of businesses, brands and leaders with audiences and stackholders in the new digital communications environment, overloaded with content and background noise.
Based on the motto of the XVIII International PR-Festival, supporting themes of his program this year identified:
⚐ Investment in reputation: how much and where to send
⚐ How to effectively Finance corporate PR activity
⚐ How to split the money between marketing and PR in the company
⚐ How to prove to the CFO that the money will be well spent
⚐ News from the world of PR metrics and KPIs: performance measurement in turbulence
⚐ Future of the Ukrainian information space: new regulation and initiatives
⚐ Reputation is completely shot and pragmatic anticrisis
⚐ Innovation in the name of efficiency: how to benefit from the Telegram boom, tame USG content and to obtain an objective picture of the information field
⚐ New generation — the new face of target audiences, the phenomenon of the digital native stakeholders
⚐ Sustainable development and ecological HYIP
Guests of the Festival-2020 is waiting for open communication PR pros from different industries and with different experience, familiarity with the most outstanding speakers-practitioners and best practices-case studies, a glimpse into the unexplored corners of the PR industry and its future.
But the highlight of the event will be the traditional ceremony of awarding the most prestigious professional awards in the field of reputation management VI National rating of quality of management of corporate reputation Reputational Activists.
The registration fee this year is 3500 UAH. for early birds — 20% discount if registered before 5.02.2020 G.
Check online http://pr-festival.com.ua/ru/conditions.
HELP
International PR-Festival is a non — profit professional event for many years funded on the principle of crowdfunding industry public communications for the exchange of experiences and best practices. Participation fee in full amount goes to cover organizational costs.
International PR-Festival is held under the auspices of the Ukrainian PR-League since 2002 and is the longest running project of the domestic communications industry. Constant organizational partner of the Agency PR-Service.
The Festival annually attracts 250 to 300 representatives of the industry, PR, IR, GR and SCR. It discusses the ideas and trends that will soon become everyday practice communications. In past years, representatives to the Festival delegated flagship company Kyivstar, SCM, Corum Group, Danone, Shell, Socar, “Concern Galnaftogaz”, Zaporizhstal, Bayer, British American Tobacco, Imperial Tobacco Ukraine, “Ukrtelecom”, UkrSibbank BNP Paribas Group, UniCredit Bank, FUIB, Vitmark (juices, Jaffa, etc.), MHP, PepsiCo, the Victor Pinchuk Foundation, Intel Ukraine, IC “Providna”, “Foxtrot”, “Ukrgasdobycha”, Bayadera Group, L’oréal Ukraine, Maybelline New York, Nielsen, StarLight Media, “WOG retail” and many other global and national business leaders, and their leaders.