72% of Ukrainians for check-in promotions using mobile devices. Also most of all the promotions involved a married women — 74%. The most active age group is Ukrainians aged 25-34 years (46% of all participants).
Data provided by the Agency of mobile marketing LEAD9.
To obtain these results, the Agency analyzed data from 3 million participants from 20 of the most popular promotions conducted by the Agency for the period 2014-2018, the condition for participation in which was the purchase of the product and customer registration through web site and SMS.
The sampling began the promotional campaign for the segment of FMCG (FMCG), the condition for participation in which was the purchase of the product and customer registration through web site and SMS.
“Analysis of member activity throughout the campaign showed that the level of registration of participants steadily increases to the end of promotable. Consequently, people need time to notice the action and get used to its conditions,” — says the founder and Director of the Agency LEAD9 Nazar Grynyk.
Over the past 4 years the ratio of users to register in the promotion web page has increased from 53% to 66% (in 2018 registration via SMS chose only 34% of users).
Rapidly growing share touchscreen smartphones, which are used to register promotrading. The share of smartphones increased from 10% in 2014 to 45% in 2018. Here a great role plays the age factor of the audience. Young people (under 25) share registration using web resources was more than 80%, whereas SMS remain a popular method of recording the older people.
Recall that by the end of 2018, the Internet has become the media №1 on the Ukrainian market by share of investment (39% compared to 37% for TV).