American manufacturer of sports clothes and shoes Nike the second consecutive year as the most expensive clothing brand in the world. About this in his study reports a consulting company for business valuation Brand Finance.
According to the company, compared with last year the cost of the Nike brand increased by 15.7%, to $32,4 billion, thanks to steady growth of sales in China, Europe, the middle East and Africa.
In the second place, the Corporation Zara, whose value increased by 5.6% to $18.4 billion. The Spanish brand has replaced H&M, which fell to fourth place, the brand value has decreased by 16.3% to $15.9 billion.
Adidas firm took in its characteristics to the third position, the cost of the German brand grew by 16.6% to $16.7 billion.
Top 10 ranking is as follows:
The company Brand Finance — the world’s leading independent consultant on business valuation and brand strategy. Founded in 1996. The headquarters is located in the city of London representative offices located in more than 20 countries around the world.
We will remind, in 2017 in the list of 50 leadership brands in the top three included sportswear giant Nike and two brands of mass-market Zara and H&M.