Google will stop scanning emails for users of contextual advertising

KIEV. June 25. UNN. In the company of Google are set up to refuse to show the user contextual advertising, selected depending on the content of their emails in the free Gmail service. It is reported by UNN with reference to the Daily Mail.

The reason is that this ad format has caused problems related to the violation of confidentiality of communications users. Activists for the protection of privacy have long complained that scanning e-mail content can be interpreted as unjustified “eavesdropping” users, and this practice exists since the launch of Gmail.

Thus, writing will no longer be checked, to display contextual advertising to users. Instead, the company will be to create targeted ads to track activity on the Internet, e.g., search keywords used by the user.

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Senior Vice President of Google Cloud Diane green blog said that the free Gmail service will now follow the same practices, and enterprise web services Suite G Gmail which is used by corporate customers.

“Consumer content Gmail will not be used or tested for contextual advertising after such changes. Advertising based on user preferences. Users can change these settings at any time, including on and off the personalization of advertising, ” said green.

He also added that Gmail is an outstanding e-mail provider in the world with more than 1.2 billion users. “No other email service does not protect its users from spam, hacking and phishing as Gmail”, – he stressed.

Recall, Google has created a service Family Link, will allow parents to monitor how children are using their Android smartphones. This writes the official blog of the company.