Facebook introduces new rules for political advertising

Founder and CEO of Facebook , mark Zuckerberg spoke about the changes in the social network relating to political advertising. In particular, customers of political advertising will have in the future to provide more information about yourself and the sources of its funding. And Facebook users will be able to see what is eating any selected account, the history of accommodation of the rollers, their price and also appreciate the audience they were targeted. About it reports Deutsche Welle.

“Our goal is to move to a new system in the United States to “intermediate” elections in 2018,” wrote Zuckerberg on his page in the social network on October 27. “Interim” elections to the House of representatives, Senate, and gubernatorial elections in several States in the US, November 6, 2018, in the middle of the presidential term of Donald trump.

Zuckerberg promised that “more transparent will be all ads, not just political,” announced that Facebook is going further to hire “thousands of employees” in a team of moderators and to teach computers to automatically detect political advertising as well as it identifies spam. “It will not stop all offenders, but it is one of the important steps forward, and soon we will announce about the next news,” said Zuckerberg.

Company Facebook September 16, reported that he found about 3 thousand political ads worth $100 thousand They were posted from July 2015 to may 2017 and paid 470 fake pages and accounts that are associated with each other and supposedly governed from Russia.

Basically, these ads did not contain any calls to vote one way or another at the election of the President of the United States, that is, were not of direct propaganda or propaganda. Most of them, however, contain, according to Facebook, provocative statements regarding the racial, immigration, sexual minority rights, the right to bear arms and others, and aims to strengthen the polarization of public opinion in the United States. Currently, these pages are deleted.

In addition, representatives of the companies Facebook Inc., Twitter Inc. and Google Inc. October 31, will give testimony in the Senate judiciary Committee of the U.S. Congress in the case of possible Russian interference in the election of the American President.

Earlier it was reportedthat Facebook will hire a thousand people to check political advertising.

See also: Facebook blocks more than a million accounts a day

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