Facebook changes the approach to political advertising before elections-2018Uncategorized October 12, 2017
Amid the scandal with the possible influence of Russia on the election Donald trump, American President, Facebook will review its publication scheme on its platform of political advertising and promises to make some changes to this mechanism before the start of the midterm elections of governors and in the U.S. Congress that will be held in the fall of 2018. This was stated by chief engineer Mike Schrepfer, writes Reuters.
“We are actively working on it, as now the focus of the company shifted to improve this all on a daily basis,” he said.
Investigations by US intelligence showed that Russia’s interference in the presidential election of 2016 is made possible also thanks to the use of the platforms Facebook, Twitter and Google that “brought Silicon valley to the crisis,” writes Reuters.
Moscow still denies any involvement in last year’s U.S. presidential election.
In Facebook has promised regular updates and changes in the technology of the advertising. The introduction of such changes will be difficult to conduct, says Schrepfer, as Facebook does not want to accidentally infringe upon the publication of “healthy” materials, and also due to the amount of data on the site is the largest social network in the world with 2 billion users and 5 million advertisers.
Earlier it was reported that Facebook blocks more than 1 million accounts per day to combat spam, fraud and incitement to hatred.
“We invest a lot in technical solutions as we work with unprecedented scale,” he said, adding that only in October the company would hire thousands of new employees who will be engaged in checking ads for compliance with the requirements of the social network.
Last month CEO mark Zuckerberg announced that Facebook will now refer to political advertising differently than other ads, including upgrading the platform so that any user can see the political ad – regardless of what social group they are targeting.
Also in the U.S. Senate began to demand the introduction of the regulator in this area. Executive Director of Facebook Sheryl Sandberg in this week meets in Washington with lawmakers.
Elections of state governors and the U.S. Congress will be mainly on 6 November 2018. Be “played” all 435 seats of the house of representatives and 33 of the hundreds of seats in the Senate.