Analysts are told how much the candidates have invested in advertising on TV. Photo: “HONESTLY”
Two months of the election campaign on Ukrainian TV channels in a four-fold increase in the amount of advertising candidates. Most of these movies were about the candidate Yuriy Boyko. But the most expensive is the cost of Yulia Tymoshenko — to broadcast their commercials mainly in Prime-time candidate spent 78,9 million UAH.
Together with the cost of television advertising of the candidates last year at the end of February 2019, the total cost exceeded one billion hryvnia. This is stated in the analysis conducted by the public movement “HONESTLY”.
The amount of political advertising on TV has increased after the official start of the election campaign. So, if in December 2018 single TV station broadcast an average of 12 commercials per day, in Jan — 14. In February the ad has had an average of 60 per day.
Most often in the first months of the election campaign on television spun the rollers about the founder of “the Opposition platform For life,” Yuriy Boyko. Ad units he has appeared 2695 times. Current President Petro Poroshenko, who last year was the leader in terms of television advertising, showed a little less — 2577 times. The three leaders by the number of advertisements fell and showman Vladimir Zelensky, his videos were shown 1610 times.
Commercials leader of the “Fatherland” Yulia Tymoshenko for the two month election campaign, viewers were able to see 1263 times. But to them it is spent more than other candidates is 78,9 million UAH. Analysts attribute this to the fact that her videos go on the most popular TV channels in Prime time.
Infographics “HONESTLY”
So, Tymoshenko has the highest price per ad of approximately 59 thousand UAH. The average price demonstration video from Poroshenko, who is one of the closest competitors Tymoshenko expenditure on advertising amounts to 23 thousand hryvnia.
One day of political advertising on TV to the candidates costs in millions of hryvnias. The most expensive “advertising day” Tymoshenko — 3,1 million UAH. For Poroshenko in February, the day of broadcast of the advertisement was to cost almost 3 million UAH. A day of screenings of movies about the Sergei Taruta and Alexander Vilkul worth 1.5 million UAH.
We will remind that earlier the leader of the party “Base” Sergey Taruta said about uniting with Yulia Tymoshenko.